A few specific fixes for stroudfurnituremakers.co.uk
Stroud Furniture Makers · Cainscross, Stroud · website rebuild
I rebuild small-business websites in my spare time when I can see good work being hidden. Ten minutes on stroudfurnituremakers.co.uk on a phone surfaced three things, and the first is the kind of fault that quietly costs a bespoke maker enquiries. Below are the three findings, then a working rebuild of the home page you can click through.
Hand-built in native English hardwood, since the early 1980s. Open the live preview ↗
The finished kitchens are shown as small gallery tiles, not at the size the craft earns.
What I sawAcross the Kitchens and Bespoke Furniture pages, the photographs of finished work, the navy island kitchens on Cotswold-stone floors, the oak refectory tables, the hand-carved frieze on the bench, sit as small gallery tiles. The full-size files are there on your own server at up to 2880 pixels wide, but a visitor only ever sees the cropped thumbnail. The one thing that justifies a hand-built price, the work itself, is the one thing they cannot really look at.
What the rebuild doesThe rebuild leads with the work at full width: a tall hero of a hand-built larder, then a portfolio of the navy island kitchen, the parquet shaker kitchen and the curved island under the oak beam, each filling the screen. Same files you already own, shown large, with lazy loading so the page stays fast.
There is no structured business data, and no reviews anywhere a customer would look.
What I sawThe site carries no LocalBusiness or Organization data, so Google cannot read that this is a working Cainscross workshop with an address, opening hours and authorised AGA and Lacanche agencies. There is no Google review presence surfaced either. Someone weighing you against a national kitchen chain has nothing that tells them you are a real, local, forty-year workshop.
What the rebuild doesThe rebuild adds structured LocalBusiness data with your address, hours, phone and email, so you surface for "bespoke kitchen near Stroud" searches, and gives the page a clear place to carry customer words when you are ready to gather them.
Nothing names Nick, the bench of ten, or the early-1980s founding, and the footer has no year.
What I sawThe About page tells a genuinely good story, Nick Croome founding the business in the early 1980s, training in Vermont, a permanent bench of ten master cabinetmakers, shavings going to local farms for thirty years. But none of it reaches the home page, the footer carries no copyright year, and a first-time visitor cannot tell a current workshop from a site someone left up.
What the rebuild doesThe rebuild brings the story onto the page: the founding, the named bench, the Guild of Master Craftsmen, the thirty-mile radius. A short heritage block and a self-updating year, so the site reads as the workshop it actually is.
One fixed price, no retainer.
No retainer. No contract. No in-person visits, fully remote from Switzerland.
- One round of revisions before launch
- DNS cutover handled (you keep the domain in your name)
- 30 days of post-launch tweaks at no extra cost
- Source code handed over on day 60 (you own everything)
If it lands, three slots in the next ten days.
If the proposal lands, reply with two or three 20-minute slots in the next ten days for a video call. I take on three Gloucestershire builds this quarter, and the first confirmed wins the slot. If I do not hear back by 8 June, the proposal site comes down.
See the live rebuild ↗ A working preview you can click through · opens in a new tab